• Monita Shontay

    I signed up on September 25th, after speaking with Kevin for over a week in 3 different Zoom meetings. I requested to cancel my account immediately. I am VERY DISAPPOINTED!  I, along with my social media manager, was told for almost a week before signing up and in 3 Zoom meetings that the SEO & AEO were included, the all-in-one social media blast was included, and the website design that was better than a luxury presence was included, and once I signed up, the gentleman who did my onboarding told me not to touch my website because it was being built. THAT WAS NOT TRUE. I have been on the platform for less than 2 weeks and paid over $200 for a waste of time. I would have loved to leave a great review, since I'm a Google writer in the top 10%, but I'm disappointed by the sales agent's dishonesty. I suggest using another platform, because this one isn't it.

  • Michele D

    UPDATE: READ ALL: I want to recognize Chris Ortiz, Lofty’s Director of Customer Success. He took the time to listen, understood my concerns, secured my full refund, and made sure my next monthly payment was stopped. He wasn’t defensive or pushy; he treated me with respect and took my feedback to leadership. Chris made this right, and he’s a superstar! Because of how he handled this, I’m changing my rating to five stars. When I finish my next project, I’ll reach out to him directly and take another look at Lofty’s NEW AI talk to command! This is how you earn a broker’s trust! Thank you, Chris! 💪🏼 ✍️🔥 BUYER BEWARE: NO TRIAL, NO GRACE—$747.50 TO LEAVE AFTER ONE WEEK I signed up for Lofty after a sales demonstration because the company does not offer a meaningful trial that allows brokers to experience the complete platform before entering a term contract. During the demo, I openly raised concerns about several features and whether the platform would realistically work for me. After speaking with the representative, I convinced myself I could make it work because I knew I needed to make a move. I gave Lofty a genuine chance. I worked extensively inside the platform for several days, including using its AI features. I quickly realized that Lofty was far too robust, complicated, and maintenance-heavy for my operation. I am an independent broker running a busy brokerage while also operating a redevelopment company. I did not need another full-time job building, configuring, tagging, maintaining, and managing my own software platform. After approximately one week, I asked to cancel. Instead of addressing that request directly, I received email after email without a clear answer. After roughly 10 emails, I finally stated plainly: I want out of this contract. Their response? Lofty claimed the normal termination amount would be the remaining five months—$1,495—but graciously offered to let me escape for “only” half: $747.50. The other option was to pause billing for two months and extend the contract even further. This was after I had already paid approximately $300 in onboarding costs. Let me be clear: I accept responsibility for signing the contract. I knew there was risk involved. But consumers should also understand exactly how Lofty operates before signing. You cannot fully experience the platform through a proper trial, but if you discover almost immediately that it is the wrong system for your business, Lofty may still demand hundreds of dollars to release you. A contract may give a company the legal ability to do something, but that does not make the practice fair, reasonable, or customer-centered. Taking nearly $800 from a small independent broker who recognized within one week that the platform was unsuitable—on top of onboarding costs—told me everything I needed to know about this company’s priorities. Lofty may work well for larger teams with the time, patience, staff, and technical bandwidth to configure and maintain it. It has many features and may be powerful once completely built out. But for a busy independent broker, it can be overwhelming, labor-intensive, and far more complicated than the sales presentation makes it appear. If you cannot comfortably afford to lose the onboarding fee and potentially hundreds—or even thousands—more just to leave, DO NOT SIGN THE CONTRACT. Do not assume the company will show flexibility because you acted quickly, used the platform for only a few days, or determined in good faith that it was not right for your business. Lofty secured its $747.50 exit fee, but permanently lost any possibility of earning my future business. I will never return, and I will make certain other real estate professionals understand my experience before they sign. My mistake was trusting that reasonableness would matter once the contract was signed. Their mistake was believing $747.50 was worth turning a disappointed customer into a permanent and vocal warning. 🗣️RUN—unless you are fully prepared to build your business around Lofty and pay dearly if you discover it was the wrong decision!!!

  • MICHELE DEPRATO 4HG REAL ESTATE

    UPDATE: Please read the full review. I originally gave Lofty one star because, after only three days, I was facing more than $1,000 in charges and fees to get out. When I asked for help, I kept getting the runaround from Risk Management or whoever was handling the matter. No one was connecting me with someone who could actually review my situation and make a decision. I had willingly signed the contract, and I took responsibility for that. I wasn’t trying to dodge an agreement. I was asking for someone to hear me out and help resolve what I believed was an unfair outcome after just three days. Then Chris Ortiz, Lofty’s Director of Customer Success, stepped in—and he was a superstar!!! Chris took the time to call me, listen, and understand the full situation. He was kind, direct, and never defensive. He didn’t take my criticism personally. We talked openly, joked around, and he recognized that the concerns I raised had real merit. He told me he would bring them to leadership, and he did. Chris made sure I received a full refund and that my monthly payment was stopped so I would not be charged again. He later followed up to tell me he had sat down with leadership and gone over my review and concerns. He said my feedback was valuable and that Lofty wanted to address the issues I had raised. He also explained that Lofty’s newer AI platform might be closer to what I’m looking for. He didn’t pressure me to sign up again. I’m currently focused on redevelopment and selling my next project, but because Chris handled this with honesty and fairness, I’m willing to revisit Lofty in about four months. If I do, I want to work with him. He was no-nonsense, respectful, and genuinely listened. I’m changing my rating to five stars because of Chris and the way he resolved this. My original experience and concerns still matter, so please read the full review. But Chris’s response made a real difference. I had prayed for a fair resolution, and I’m grateful he took the time—and had the authority—to make it right. If Lofty is smart, they’ll hire more people like Chris. This is how you win people, brokers, and agencies—and grow. You listen to concerns, treat people fairly, and understand that no one wants to commit thousands of dollars before they can truly experience a platform, especially someone who is hands-on or learns visually. Chris understood that and nailed it. Chris, thank you. You are a superstar, and I mean that. You didn’t just resolve a problem—you showed me what leadership, integrity, and customer care look like. When I finish my next project, I’ll come directly to you. I’m ready to find out what we can build together and how Lofty’s AI platform could help take my business to the next level. I move fast, but I don’t move carelessly. I learn, assess, make the call, and execute. I know what excellence looks like, and I bring that standard to every business I build. I need powerful infrastructure—with AI and talk-to-command capability—that can keep up with my pace and help me move further. I get things done. I build with purpose, make decisions with conviction, and keep moving forward. When I’m ready for the next system, I’ll be looking for the people who can match that standard.🎯🌪️ Thank you again, Chris. I’ll be in touch. Michele DePrato 4HG Real Estate 🔥

  • Kim Korgeski

    Worst CRM on the market! Total zero in customer service & there is no assistance in setting up your account. Throw your money into the street! It would be better served. I was never able to use the system, It showed and sent out 2yr old information. AI program started messaging my leads- crazy miss info and outdated- lost business because of it-in writing, buyer said he will not work with me, because of the AI messages he was receiving and believing they were coming from me. I didn't even know it was happening. Once you sign the contract that's it you're on your own. I was once locked out of the account emailed support and one other at the company- they did not reply for 2 weeks. I had people set up zoom calls but never showed up or canceled. They did not respond or correct my concerns on out dated info or the AI issue going out to buyers without my knowledge. Their system even showing a listing as mine, however was not mine. I want a full refund they are willing to release me of the last 2 months of the contract, but no refund due to their claim the system was up and running, beyond a joke! The only thing it was doing was making me look completely incompetent to buyers, by their systems, automation & AI that were nothing but outdated and crazy- worse yet, these buyers were from my paid Realtor.com leads! The money this company has cost me plus the time and aggravation I can't express enough. I advise all agents to stay away from Lofty CRM worst platform out there!! Don't make the same mistake I made-

  • Jessica Sauls

    I purchased 6 months in advance to move my Lofty account to a personal account while moving to a new Brokerage. Ariana promised that there would be no change to our service, our website and no changes to our CRM and everything would stay the same. She said it would take 2-3 days to transfer everything over. This was over a month ago. After 9 days, they still had not made any attempt to move our information over despite our continuous attempts to call and email with no response from Ariana or Hannah. I have lost my entire CRM because of their complete lack of competence and follow through. My entire website that we spent years and so much money building out. All of our SEO content, gone. All of our tasks and follow ups, gone. All of our clients purchase dates, tags, birthdates, favorites. All gone. They promised it could all be recovered. Even at KW Family Reunion, the sales reps at the booth said it could all be recovered. Weeks later, their manager, Brandon Brugada, promised a refund and to make things right. After that, no refund was ever issued and there were no attempts to make things right or even respond to our emails. This has been on-going for over a month. After commenting on their social media page, Brandon finally decided to get back to me today and tell me he never said he would issue a refund. Apparently, the only way to get him to respond is to leave a review and highlight his email to me. Every call I make, they say they will open another ticket and get back to me within 48 hours. They never call back. Every email goes ignored. 12 days and Brandon made NO attempt to get back to me despite emails to him directly and in the group email thread. He has made no attempt to reach out to me or resolve this issue and the email he sent today was the first time I heard from him in 12 days- and its another lie. If I were to lie to a Client, I would loose my credibility and my license. Not to mention, we build our business on being ethical and act with integrity because it's the right thing to do. Lofty just lies to anyone for a sale. The lack of integrity that every sales person I have spoken to there is sickening. Stay far far away from this company.
more

GET MORE INFORMATION

Auto6931 Test

Auto6931 Test

Agent

+1(586) 586-5860

Name
Phone*
Message

By checking this box, I agree by electronic signature to the Electronic Disclosure Consent Agreement; to receive recurring marketing communication from or on behalf of , including auto-dialed calls, texts, and artificial/prerecorded voice messages (message frequency varies; data rates may apply; reply "STOP" to opt-out of texts or "HELP" for assistance); and to the Terms of Service and Privacy Policy of this website. Consent not required to make a purchase. I understand that I can call to obtain direct assistance.

test